It preaches, demands, sometimes teaches. It defines our lifestyle, manages our desires and defines the principles of reality perception.
Perhaps this is the reason why “Spiegel” German magazine defined it “the fifth estate”, following the media considered as “the fourth estate”.
Welcome to the world of ADVERTISING
The notion of advertising quitted being purely “commercial” long ago, today it “speaks” political and moral languages.
Sharm Holding has played (and keeps playing!) one of the leading roles in formation of advertising culture in modern Armenia. Creative work, professionalism, application of the newest technologies and willingness to think “out of box” literally allow the Holding’s advertising agency to shape standards and set levels in Armenia’s advertising market.
What is advertising? What is advertising particularly in Armenia? Everyone in “Sharm Holding” knows it!
They know even more. The holding incorporates advertising agency, production agency and the production center, which deals with realization of so-called “special” projects. We specialize in production and distribution of commercials, creation of brand new and original TV and radio projects, organization of concerts, PR campaigns, presentations and much more. The company has succeeded in creation of a brand new TV channel and a radio station, conceptual rebranding of large-scale companies, production of documentaries, feature and animation films, production and implementation of theatre projects. Some of our works you can see here.